Clipchamp Create is an in-browser video creation and editing experience with a mission to empower anyone to tell stories worth sharing. Its vast library of filters, styles, transitions, and stock media combined with the power of a multi-track audio and video compositing editor gives everyone the fine control they need, and artistic help if they need it, to create exactly what they want, quickly and with confidence.
Small business owners, marketers, influencers, students, educators, families, and information workers of all types need the capability to make great videos with minimal effort. As a web app the product utilizes the users' own computer for localized process and asset management – resulting in a competitively faster experience over other cloud-first based in-browser video creation tools.
As product lead and designer, I worked with our multidisciplinary team to take the platform from concept to launch. This included conducting research, user interviews, high level product design, helping to oversee both active sprint planning and the longer term roadmap. This was in close collaboration with the co-founders, engineers and other key stakeholders.
As a joint venture between Josephmark and Clipchamp, I had additional responsibilities including helping manage cross-group operations and comms, resourcing and expense reporting with our team's producer.
Clipchamp found early success with it's novel, browser-based video compression tool which used their own proprietary patented algorithm that clearly outperformed competitors. The team however struggled to develop a substantial revenue strategy. With such a utilitarian product and sporadic use case for most, a recurring revenue model was out of reach due to high churn and low appeal for paid, premium features.
The Clipchamp founders came to Josephmark to explore the idea of a video editor product as a potential major pivot for the company. Over a series of weeks we worked with the team to help explore, define, validate and envision a path forward for the video editor idea. This engagement included customer and market research, stakeholder interviews, technical scoping and research, UX and UI exploration and envisioning. The outcome was a series of strategic and marketable materials that clearly defined the strategy forward and helped align wider stakeholders including current investors and board.
As a team of primarily ex-SAP senior engineers Clipchamp formed a joint-venture agreement with Josephmark to augment an embedded product/design team who could help build the video editor product with them through to its first publicly launched release and subsequent goal of raising a Series A round of funding.
Beyond sprint by sprint development, we were closely involved with key strategic initiatives including high level roadmap planning, pricing and growth strategies, hiring and brand positioning.
After almost a year of embedded involvement we began phasing out as we assisted with the hiring of own replacements. Since then, our General Manager and CEO have kept on as high level advisors.
